New Roofing Shingle Technology: Durability, Energy Efficiency & Performance

You might think a roof is just a roof—something to keep the rain out. But it’s so much more. It’s your home’s first line of defense. When it comes to roofing, choosing the right product isn’t about the cheapest option; it’s about the smartest one.

How Modern Technology Is Changing Asphalt Roofing

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Why do we care about quality? Because a high-quality asphalt shingle can do everything from reducing heat absorption to fighting algae and smog. It’s about longevity, curb appeal, and saving money in the long run. 

For example, Atlas Designer shingles are surfaced with innovative 3M™ Granule technologies that can reduce smog, protect against black streaks caused by algae, and reflect significantly more solar energy than regular granules to help homes stay cooler. 

3M™ Smog-Reducing Granules

3M™ Cool Roof Technology: Reflect Heat, Boost Comfort, and Improve Energy Efficiency

3M™’s cool roof technology is designed to reflect more sunlight and reduce heat absorption at the shingle level, helping keep homes cooler and more energy efficient. By using advanced reflective granules, these shingles minimize the amount of solar heat transferred into the attic, which can lower indoor temperatures and reduce the strain on air conditioning systems—especially during hot summer months. The result is improved comfort, potential energy savings, and a roof that works smarter by helping manage heat rather than trapping it.

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ASPHALT SHINGLES – 6 TIPS FOR PICKING YOUR ASPHALT SHINGLES

 

Inside the Podcast: Expert Insights You Can’t Miss

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In this Holmes on Homes podcast episode, I sat down with Randy Morgan, National Account Director for Industrial Mineral Products at 3M, and my son, Michael Holmes Jr. as we discussed groundbreaking innovations in roofing that combine durability, energy efficiency, and environmental responsibility. 

You’ll learn why investing in high-quality, eco-friendly shingles isn’t just a good choice—it’s a necessary one. Let’s dive into the future of roofing and find out how 3M is bringing aesthetics and performance to help protect your largest investment – your home.

We discuss how Atlas Designer shingles featuring Scotchgard™ Protector protect your investment for years to come by protecting against the black streaks caused by algae for the life of the roof.

Don’t settle for the “cheapest” or “medium-priced” options that only serve short-term needs. Instead, look for shingles that do the work for you, protecting your home while benefiting the environment.

Watch the Full Holmes on Homes Podcast

 

 

With years of experience in the industry, Mike Holmes shares his expertise on how to choose the best asphalt shingles for your new roofing project, ensuring a durable and long-lasting roof. Tune in to learn more about the cutting-edge roofing solutions that are revolutionizing the way we think about roof maintenance and repair. Discover how these innovative technologies can save you time and money in the long run.

Whether you’re a homeowner or a professional contractor, this podcast is a must-listen for anyone looking to stay up-to-date on the latest roofing technology and trends. From roof replacement to roof repair, Mike Holmes covers it all, providing valuable insights and expert advice on how to get the most out of your asphalt roof.

 

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The Ultimate Guide to Choosing the Best Roofing Shingles: Atlas Roofing Pinnacle® Shingles Review

About the Holmes on Homes podcast:

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Mike Holmes, a seasoned professional contractor and television host, is renowned for his commitment to quality and safety in home construction and renovation. He extends his expertise through the “Holmes on Homes Podcast,” where he engages in in-depth discussions with trade experts to provide listeners with valuable insights on building safer, healthier homes.

 In each podcast episode, Mike addresses a wide range of topics, including electrical safety, healthy pet living, and pondscaping, offering practical advice to homeowners. The show features interviews with industry professionals and answers to common questions, aiming to educate and empower listeners in their home improvement endeavours.

 Through the “Holmes on Homes Podcast,” Mike Holmes continues his mission to promote quality craftsmanship and safety in the home improvement industry, providing listeners with the knowledge and tools to make informed decisions about their homes.

 Listen to the Holmes on Homes Podcast on all major streaming platforms including Spotify, YouTube, Apple Podcasts ⁠⁠⁠⁠and Amazon Music – 🎙️

 

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Protecting Your Roof

 

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