Upgrade Your Roofing Knowledge: Mike Holmes on Advanced Shingle Technology

You know I’m all about using the right products and making the right choices for your home. That’s why I wanted to do a Holmes on Homes podcast on asphalt shingles that:

• Fight black streaks (algae)
• Have smog-reducing capabilities (good for the environment)
• Have cool roof technology
• Designed to protect the curb appeal of your home.
• Offer high wind and impact resistance

Roofing shouldn’t just be seen as a surface layer—it’s a critical building system that affects everything from attic temperature and energy bills to the long-term structure of the home. Many homeowners underestimate how much heat, moisture, and poor installation can shorten a roof’s lifespan.

Check out my Holmes on Homes podcast as I discuss a fascinating technology by 3M that combines aesthetics, energy efficiency, and environmental responsibility.

Along with special guests Randy Morgan, National Account Director for Industrial Mineral Products at 3M, and my son, Michael Holmes Jr, we get into the Atlas Designer shingles that impressed ME.

 

 

But here’s the reality: despite all these benefits, many contractors and homeowners still settle for outdated, lower-tech shingles or don’t even know these options exist. 

Why? Lack of awareness. Misconceptions about cost. Resistance to change.

But here’s what you need to know: These innovative shingles are competitive in price and far superior in performance. They’re not just for eco-warriors —they’re for anyone who wants a smarter, more sustainable home.

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The big question: Why isn’t this standard yet? Partly because of a lack of education and partly because regulations haven’t caught up. But that’s changing. Cities and states are beginning to see the value and push for higher standards—step by step, a greener future is possible. Your move: Be an advocate for smarter choices.

Here are some features we discussed on the podcast:

Smog-Reducing Shingles: Turning Your Roof Into an Air-Cleaning Surface

Smog-reducing shingles are designed with special mineral coatings that actively break down airborne pollutants when exposed to sunlight. In simple terms, your roof isn’t just protecting your home anymore—it’s helping clean the air around it. Each home or building with Smog-Reducing shingles helps remove smog pollutants that come in contact with that roof.

 

Asphalt Shingles That Fight Against Black Streaks

Asphalt shingles featuring Scotchgard™ Protector provide long-term protection against unsightly black streaks caused by algae. This means your roof stays clean and new-looking throughout its life. When you invest in a new roof, you don’t want ti replace it every few years just because you are seeing those ugly black streaks.

Cool Roof Technology: Smarter Roofing That Reflects Heat and Improves Efficiency

One feature for asphalt shingles that we discussed in this podcast episode was cool roof technology. What is a cool roof?

A cool roof is designed to reflect more sunlight than a regular roof. This lowers the temperature of the building. Think of your body temperature when you wear  light-colored clothing on a sunny day. Keeps you cool, right?

3M™ Cool Roofing Granules are a good example of 3M innovation. These granules are used in shingles that can be energy efficient, solar reflective and economically friendly. Their solar reflective nature allows the granules to reflect sunlight and heat that other shingles would typically absorb. This technology can reduce urban heating as well as lower energy consumption in climates with year round cooling needs.

 

Take Action: Your Home, Your Choice, Our Future – Upgrade Your Roofing

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The bottom line? Your home’s roof is more than just a cover—it’s a powerful tool for environmental action and energy savings. Modern shingles that incorporate smog-reducing, reflective, and algae-resistant technology are game-changers.

 

Here’s what you can do:

• Educate yourself and your contractors about these advanced materials.
• Choose high-quality, eco-friendly shingles for your next roof.
• Advocate for building codes that prioritize sustainability.
• Insist on longevity, not just cheap fixes.

 

Demand the best for your home and the environment. When it’s time to replace your roof, choose options that benefit everyone.

Every roof replaced with smarter materials is a step toward cleaner air, cooler homes, and a healthier planet. It’s not just about saving money—it’s about making a real, lasting impact. Your home and future generations will thank you.

 

About the Holmes on Homes Podcast

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The Holmes on Homes podcast brings the no-nonsense insight of Mike Holmes straight to homeowners, contractors, and anyone who cares about building it right. Each episode dives into real conversations about home construction, renovation mistakes, industry standards, and what it actually takes to build safe, healthy, long-lasting homes. With honest advice, real-world stories from job sites, and a strong focus on doing things properly the first time, the podcast extends Holmes’ mission beyond television—helping listeners make smarter decisions and avoid costly mistakes.

 Listen to the Holmes on Homes Podcast on all major streaming platforms including Spotify, YouTube, Apple Podcasts ⁠⁠⁠⁠and Amazon Music – 🎙️

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