Holmes on Homes Podcast with Mike Holmes: Season 6 – Episode 6

Randy Morgan, National Account Director for Industrial Mineral Products at 3M
Mike Holmes Jr, Contractor and TV Host

They highlights how modern roofing innovations such as smog-reducing coatings, reflective pigments, and algae-resistant granules are transforming shingles into high-performance, eco-friendly solutions. These technologies improve durability, maintain curb appeal, and help lower energy costs by reflecting heat and keeping homes cooler. Beyond individual homes, they contribute to cleaner air and reduced urban heat. However, widespread adoption remains a challenge due to limited awareness among homeowners and contractors, emphasizing the need for better education around these advancements.

Learn about the following: 

– Benefits of cool roofing from the Cool Roof Rating Council 

– 3M Roofing Granule Technologies 

– Atlas Designer Shingles 

3M roofing technologies discussed in this episode are found in Atlas Designer Shingles and other select residential and commercial roofing products.

• 3M™ Smog-Reducing Granules incorporate a photocatalytic coating layer that, when activated by the sun, has the capacity to reduce smog similar to 2-3 trees.
• 3M™ Cool Granules reflect significantly more solar energy than regular granules to help buildings stay cooler.
• Shingles featuring Scotchgard™ Protector use 3M™ Copper Roofing Granules to help prevent black streaks on roofs caused by algae.

About 3M roofing technologies:

3M is one of the world’s leading suppliers of colored and specialty granules for the asphalt shingle industry. Roofing granules provide the visual appeal and protective layer of shingles.

Colored granules help protect the shingle surface while also providing the visual appeal of the roof contributing to beautiful curb appeal.

Through advances in granule technologies, 3M roofing granules allow manufacturers to design a wide variety of shingle styles, colors and specialty performance features. 3M colored granules are used by shingle manufacturers for prime granule applications throughout the shingle surface. Specialty granules provide additional performance features, such as cool granules used to create cool roofing solutions, Smog-Reducing granules to help improve air quality, and copper-containing granules used in shingles featuring Scotchgard™ Protector to help prevent black streaks caused by algae.