Holmes on Homes Podcast with Mike Holmes: Season 6 – Episode 2
Why Construction Careers Are About to Explode
In this episode of the Holmes on Homes podcast, Mike Holmes leads a cross-border discussion on the future of skilled trades and the challenges facing the construction industry. Joining Mike are: Brice Bernskoetter, second-generation builder at Bernskoetter Construction (Missouri, USA), Mac Frame, second-generation builder at Frame Custom Homes (Kelowna, BC) and Andrei Sosnovsky, President of Sosna Inc. (Ontario, Canada).
The panel discusses labor shortages, rising costs, industry slowdowns, and how to attract the next generation of tradespeople.
Key Takeaways:
- Skilled Trades Shortage: Aging tradespeople are nearing retirement, while too few young workers are entering the industry.
- Exposure Gap: Removal of shop classes and hands-on programs in schools has limited early exposure to trades.
- Perception Problem: Construction careers still face outdated stigma compared to university pathways.
- Passion Over Volume: While fewer young people are entering trades, those who do are highly motivated and passionate.
- Industry Slowdown: Rising costs, tariffs, and reduced home buying are impacting builders across North America.
- Culture & Retention: Competitive pay, strong company culture, and meaningful work are key to attracting and keeping talent.
- Education & Mentorship: Apprenticeships, trade sampling programs, and partnerships with schools are critical.
- Technology & AI: AI is improving organization and communication, while modern tools increase efficiency.
- Building Better Homes: Greater focus is needed on durability, storm resilience, air quality, and long-term performance—not just aesthetics.
- Social Media Impact: Showcasing the rewarding side of construction can inspire younger generations.
The episode reinforces that collaboration between builders, educators, and government is essential to secure the future of skilled trades.
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WHERE TO LISTEN
SPECIAL GUESTS
Mac Frame, Operations Manager, Frame Custom Homes, Kelowna, B.C.
Mac Frame joined Frame Custom Homes full-time in 2021 and now serves as Operations Manager. As a second-generation builder, he continues the family legacy of creating custom homes in the Okanagan Valley that combine comfort, energy efficiency, and indoor-outdoor living.
Known for creative design, superior craftsmanship, and attention to detail, Frame Custom Homes builds some of the region’s most prestigious estate homes while ensuring every family home reflects the same commitment to quality.
Brice Bernskoetter, President, Bernskoetter Construction, Jefferson City, Missouri
Brice Bernskoetter, a University of Missouri alumnus with a BSBA in Finance and Real Estate, brings his expertise to Bernskoetter Construction as a licensed real estate broker and Realtor. A seasoned builder of luxury and custom homes, Brice has guided the company to earn Holmes Approved Builder certification and has served as President of the Home Builders Association of Central Missouri.
A U.S. Navy veteran of Operation Inherent Resolve, Brice combines leadership, dedication, and a deep commitment to quality in every project his team undertakes.
Andrei Sosnovski: President, Sosna Inc. Toronto/GTA, Ontario
Andrei Sosnovski, with 26 years of experience, leads Sosna Inc., a trusted home renovation company in the Greater Toronto Area. Known for full-service remodels—including kitchens, bathrooms, and whole-home projects—Andrei and his team focus on quality, clear communication, and professionalism, earning client trust through timely, on-budget projects and spotless worksites.
Sosna Inc. is a RenoMark certified contractor, reflecting Andrei’s commitment to excellence and customer satisfaction in every project.
Ask Mike Holmes
Mike and his expert industry guests answer some of the most commonly asked questions.
1. What major challenge is facing the construction industry today?
The panel highlights a growing skilled trades shortage, largely due to an aging workforce nearing retirement and not enough young people entering the industry.
2. Is the construction slowdown happening in both Canada and the U.S.?
Yes. All guests report a slowdown caused by rising costs, tariffs, and fewer homebuyers.
3. Why are fewer young people entering the trades?
Shop classes and hands-on programs have been reduced in schools, and many parents push their kids toward university rather than skilled trades.
4. Are young tradespeople less motivated today?
No. The guests agree that while fewer are entering, those who do are highly passionate and committed and are paving the way for the next generation.
5. How can the industry attract more young workers?
Through early exposure, apprenticeship programs, social media awareness, and mentorship opportunities.
5. How can the industry attract more young workers?
Through early exposure, apprenticeship programs, social media awareness, and mentorship opportunities.
6. What role does company culture play in retaining talent?
Employers must create meaningful work environments, offer competitive pay, and foster pride in craftsmanship.
7. How is AI impacting construction?
AI helps with communication, organization, documentation, and efficiency—but it cannot replace physical skilled labour.
8. What building priorities does Mike emphasize?
He stresses durability, storm resistance, better materials, and improved indoor air quality over purely aesthetic upgrades.
9. Why is contractor image important?
Social media and transparency have improved public perception, showing that skilled trades are professional and rewarding careers.
10. What is one simple action to improve skilled trade recruitment?
Give young people hands-on exposure early—let them try carpentry, plumbing, electrical, and other trades before choosing a career path.
Looking for More Expert Tips and Advice?
Check out Mike’s Advice and Holmes on Homes Podcast Blog.
Promoting The Skilled Trades. An Awesome Series.
Why is There a Skilled Trades Shortage And What Can We Do About It?
Mike Holmes Foundation Awards – Support the Skilled Trades
Mike Holmes Renovation of a Trades School
Ending The Stigma In The Skilled Trades
Want to Get into the Skilled Trades? Here’s some Advice.
CHECK OUT THESE SKILLED TRADES ORGANIZATIONS
About the Holmes on Homes Podcast with Mike Holmes
The Holmes on Homes Podcast, hosted by Mike Holmes, seasoned professional contractor and TV host, is your go-to source for expert insights on home improvement, safety, maintenance, skilled trades, and industry innovation. Each episode features expert guests and valuable takeaways, covering everything from choosing the right materials, aging in place, and electrical safety to the future of construction with 3D printing, pondscaping, and even raising healthy pets in a healthy home.
Whether it’s renovating for accessibility, improving indoor air quality, or tackling the skilled trades stigma, Mike and his guests break it all down with real talk, hard truths, and the no-nonsense advice that’s made him a trusted name in home improvement. Because when it comes to building better, it pays to Make It Right.
With over 40 years of experience, Mike provides practical advice and industry best practices, empowering homeowners to make informed decisions. Whether you’re a first-time homeowner, professional contractor, or planning a major renovation, this podcast is your go-to source for everything home-related.
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