{"id":3242,"date":"2019-08-28T11:17:52","date_gmt":"2019-08-28T15:17:52","guid":{"rendered":"https:\/\/makeitright.ca\/?p=3242"},"modified":"2019-08-28T14:40:00","modified_gmt":"2019-08-28T18:40:00","slug":"the-bark-side-of-radon","status":"publish","type":"post","link":"https:\/\/makeitright.ca\/the-bark-side-of-radon\/","title":{"rendered":"The Bark Side Of Radon"},"content":{"rendered":"

Presented by Radon Environmental<\/a><\/h2>\n

A campaign engaging homeowners in radon testing to protect their pet\u2019s health.<\/em><\/p>\n

 <\/p>\n

Pets are part of the family and breathe the same air we do. Protecting their health is protecting your whole family\u2019s health when you test for radon.<\/p>\n

Radon Environmental<\/a> is launching a new campaign, The Bark Side of Radon<\/strong>, encouraging pet owners to test their indoor air quality. Radon, a radioactive, invisible gas, is the second leading cause of lung cancer. Seven times heavier than air, radon accumulates close to the ground \u2013 where your pets are. Animals can\u2019t take action to protect the air they breathe, but you can.<\/p>\n

The campaign started when five Simon Fraser University (SFU) students in professor Anne-Marie Nicol\u2019s Faculty of Health Sciences class created the health promotion marketing idea. Radon Environmental President, Alan Whitehead attended the class presentations and immediately recognized the idea\u2019s potential for amplifying radon awareness. \u201cWe love our pets like family \u2013 they are our family, our best friends. Who wouldn\u2019t want to take every step they can to protect their health,\u201d says Alan, \u201cand testing for radon is one of those steps.\u201d The Bark Side of Radon<\/strong> was then brought under the Radon Environmental umbrella as one of its official campaigns.<\/p>\n

Emily Li, one of the original SFU students who created the early logo design, is now working with Radon Environmental to develop the campaign. The momentum has been building for the September 2019 launch with social media engagement, the campaign website radoncorp.com\/bark-side, and outreach to the animal wellness community in Canada that includes veterinary colleges and offices, animal advocacy groups, and pet food supply stores. \u201cThis is a unique approach to communicating a public health hazard,\u201d explains professor Anne-Marie Nicol. \u201cBy reaching out to pet owners known for their high level of commitment to their animal\u2019s health, we are motivating them to test for radon and protect everyone in the home. I think we\u2019re going to see a lot of support from not only the health community but the public at large.\u201d<\/p>\n

The Holmes Family is working to broaden that community support even more. Mike Holmes Jr.<\/a> and Sherry Holmes<\/a> are sharing their love for furry friends in two videos released this August for the campaign. [insert video link] Mike Jr. talks about being at home with his dog Caicos, \u201cHis favourite place to hang out is right here on the floor. You know what else sits close to the floor? Radon.\u201d [insert video link] Sherry tested for radon before moving into her new house with cat Felix, \u201cHe\u2019s spending more than 90% of his time indoors, and that means increased exposure to radon.\u201d The message is we need to test for radon to protect everyone inside our homes.<\/p>\n

Plenty of studies have been done citing the human cancer risk from radon exposure. Health Canada, the US Environmental Protection Agency, The World Health Organization \u2013 public health advocacy groups all over the world are working to educate citizens about the dangers of indoor residential radon. We spend so much time inside the home, we all need to be concerned about threats to indoor air quality. What is not often discussed is the need to look at the issue from an animal\u2019s perspective.<\/p>\n

How many cancers in our pets have gone undetected until it is too late? How many of them might be attributable to radon? There is a long history of pet epidemiology, where domestic animals have\u00a0traditional epidemiology studies with animals in residences. Pets live in close association with people, share their exposures in many cases, and may provide excellent data as a surrogate population for exploring the carcinogenic risk of the domestic environment where people live.<\/p>\n

\u201cPets can\u2019t talk about their pain, but you can. Protect your pet from lung cancer by testing your home for radon.\u201d<\/p>\n

That\u2019s one of messages in The Bark Side of Radon<\/strong> campaign. The Bark Side team is reaching out to every homeowner that loves animals. To bolster the campaign, they\u2019ve brought on Bark Ambassadors like professor Anne-Marie Nicol and the Holmes Family, compassionate people promoting radon testing in their communities. There\u2019s even a Bark Gallery featuring photos of the campaign team\u2019s pets.<\/p>\n

Interested in getting involved with The Bark Side of Radon?<\/strong> Visit the website<\/a>. You\u2019ll find ways to connect over social media, the Bark Ambassador page, research articles, and the Bark Gallery.<\/p>\n

Your pet could be featured in the gallery. Submit a photo and tell the campaign team why it\u2019s important to protect all of your loved ones from radon.<\/p>\n

alerted us to environmental health hazards like contaminated grain in livestock or toxic air pollution. However, we are missing<\/p>\n","protected":false},"excerpt":{"rendered":"

Presented by Radon Environmental A campaign engaging homeowners in radon testing to protect their pet\u2019s health.   Pets are part of the family and breathe the same air we do. Protecting their health is protecting your whole family\u2019s health when you test for radon. Radon Environmental is launching a new campaign, The Bark Side of […]<\/p>\n","protected":false},"author":7,"featured_media":3245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nThe Bark Side Of Radon - Make It Right\u00ae<\/title>\n<meta name=\"description\" content=\"Did you know that even your pets are susceptible to Radon. 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